Rotich for President · GI 2026 · Strategy Backgrounder
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Strategy 4 — Workplace Giving

The Sleeping Giant in Every Member's HR Portal

Most of our employed members work for U.S. corporations that operate workplace giving programs — Benevity, YourCause, United Way, Frontstream, and others. Many of these employers match employee donations dollar-for-dollar, some up to $15,000 per employee per year. Many also convert volunteer hours into corporate donations at rates of $10 to $25 per hour.

We have ignored this for 25 years. We are leaving hundreds of thousands of dollars on the table every single year. This is the easiest, lowest-friction revenue stream we have available — and the one with the highest leverage.

How We Execute

The Math

Conservative Projection
200 GI members × $500/year in workplace giving + employer matching = $200,000+ annually. Without anyone reaching into their own pocket twice.
Year 1 Target
$80,000 in workplace giving and matching gifts. Growing to $300,000 by Year 5 as more members are activated and champions are seeded across additional employers.
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